Guest Blogger: B2BMarketing.net
Formerly B2B Marketing Magazine, B2BMarketing.net is a trusted advisor and go-to resource for B2B marketers across the globe. While working on the agency side, I provided thought leadership on the pillars of B2B product marketing, including go-to-market strategy, content, and campaigns.
Blog: Healthcare SaaS and BPO Services
This content has been instrumental in driving SEO traffic, creating awareness, and advancing the buyer’s journey as part of integrated campaigns. Click below to view examples:
How to Calibrate Hospital Lab Financial Performance
XIFIN Acquisition Opens Opportunities for Diagnostics Providers, Targets Patient-Centric Care
Blog: Fleet Management and Industrial IoT
Thought leadership content used in integrated campaigns, with heavy emphasis on awareness creation.
The Need to Bolster Fleet Safety & Compliance in 2023
Why Half of School Transportation Officials Want Improved Driver Training
A sampling of other leading vertical business, technology, and channel publications where my writing has been featured:
