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I am a B2B product marketing leader with more than 15 years of experience defining and executing go-to-market strategy for SaaS and technology companies.

My work focuses on turning complex products into clear, credible market narratives that support growth. This includes defining segmentation, ideal customer profiles, and positioning, and translating strategy into content, campaigns, and sales enablement that directly support revenue. I have led product launches, scaled demand generation, supported both direct and partner sales motions, and helped organizations enter and expand within new markets.

I work closely with sales, product, and executive leadership to align priorities, sharpen execution, and reduce friction across the buying process. Whether operating within a mature organization or helping build the function in a lean environment, my approach is disciplined, analytical, and outcome-oriented.

Here are selected examples of my work. They are intended to provide a clear view into how I approach product marketing and the level of rigor I bring to leadership roles.

Adam