2026 Integrated Campaign: Industrial Equipment OEMs

Challenges:

Significant market awareness gap
High growth expectation

Solution:

Refined go-to-market strategy including segmentation and personas
Built new account and contact database using ZoomInfo
Developed content and campaigns to proliferate awareness and generate qualified leads

Sequence Content:

Thought leadership ebook to help establish authority and tackle awareness gap

Video to launch upgraded mobile app

Webinar on solving telematics for specialty equipment

Capabilities overview video: how to drive more value across the product lifecycle

2026 Integrated Campaign: K-12 Transportation Management

Challenges:

Established incumbent needing to bolster retention and invigorate growth

Solution:

Optimized GTM strategy by adding personas for final decision-makers (superintendents and school board members)
Strengthened account and contact database using ZoomInfo
Built content to relaunch category leader in more competitive market
Developed content and campaigns to proliferate awareness and generate qualified leads

Sequence Content:

Infographic

Case study

Editorial coverage

Healthcare Revenue Cycle Management (Copy)

Commercial Fleet Safety and Compliance (Copy)

Healthcare Facility Infrastructure (Copy)

AI Product Demo

Below is a 3-minute overview of an AI solution used to manage healthcare and manufacturing facility infrastructure. Because this version of the software did not exist yet and the budget was constrained, we relied on stock footage and animation. The watermarks are intentional.

Webinars

I have extensive experience building campaigns around a pillar topic, leveraging virtual events as high-value content.

Customer interview with a really strong testimonial.

I scripted this as part of a larger integrated campaign, and recruited two powerhouse customers as speakers.

Customer Video

A reseller mentioned seeing the US Coast Guard using the product on this hit show, but had no further details. Ultimately, to secure this clip I had to binge-watch several seasons over a weekend, find the right contact at the Discovery Channel, negotiate a licensing agreement, and edit the video. The result: an impactful testimonial with exceptional production value for a few thousand dollars.

Case Studies

Events

I have extensive experience developing and executing event strategy, including show selection, booth design, demos, and speaking engagements.

10x20 booth I designed for NRF retail technology show.

20x20 for K-12 transportation management.