https://www.adamortlieb.com/thought-leadership-adam-ortlieb daily 0.75 2025-05-18 https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1601499438441-XHT1JXEMJ3SK718U3E6Y/b2b-marketing-vector-logo.jpg Adam Ortlieb Thought Leadership - Guest Blogger: B2BMarketing.net B2B Marketing is a trusted advisor and go-to resource for B2B marketers across the globe. I am providing thought leadership on marketing strategy and tactics including go-to-market planning, buyer personas, content marketing, and more. Examples include: A primer on B2B go-to-market (GTM) strategy A practical guide to building B2B buyer personas https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1600351794128-A7UL6F7HVV31L13X3WMF/logo+cluster+greyscale.JPG Adam Ortlieb Thought Leadership A sampling of other leading vertical business, technology, and channel publications where my writing has been featured. https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/69ad3190-4f13-4398-9c79-8a218b1b1512/Calamp+logo+buffer.jpg Adam Ortlieb Thought Leadership - Blog: Fleet Management and Industrial IoT Thought leadership content used in integrated campaigns, with heavy emphasis on awareness creation. The Need to Bolster Fleet Safety & Compliance in 2023 Why Half of School Transportation Officials Want Improved Driver Training Why OEMs are Increasingly Relying on Industrial IoT https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1600351794128-A7UL6F7HVV31L13X3WMF/logo+cluster+greyscale.JPG Adam Ortlieb Thought Leadership A sampling of other leading vertical business, technology, and channel publications where my writing has been featured. https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/d014f9a6-655f-46f8-ba19-925626842409/xifin+logo+buffer.jpg Adam Ortlieb Thought Leadership - Blog: Healthcare SaaS and BPO Services This content has been instrumental in driving SEO traffic, creating awareness, and advancing the buyer’s journey as part of integrated campaigns. Click below to view examples: How to Calibrate Hospital Lab Financial Performance XIFIN Acquisition Opens Opportunities for Diagnostics Providers, Targets Patient-Centric Care Mitigating Hospital Margin Challenges in 2022 Delta Variant Impact on Lab Testing Volumes https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1601499438441-XHT1JXEMJ3SK718U3E6Y/b2b-marketing-vector-logo.jpg Adam Ortlieb Thought Leadership - Guest Blogger: B2BMarketing.net Formerly B2B Marketing Magazine, B2BMarketing.net is a trusted advisor and go-to resource for B2B marketers across the globe. While working on the agency side, I provided thought leadership on the pillars of B2B product marketing, including go-to-market strategy, content, and campaigns. https://www.adamortlieb.com/contact-adam-ortlieb daily 0.75 2025-05-19 https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1575922931835-2TV8VO5BQMB9LLOXX3TV/linkedin+greyscale+small.png Contact Adam Ortlieb https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1575922931835-2TV8VO5BQMB9LLOXX3TV/linkedin+greyscale+small.png Contact Adam Ortlieb https://www.adamortlieb.com/product-marketing-adam-ortlieb daily 0.75 2025-12-15 https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1581633987619-0CNPVTRE01OV7VVMKTA0/NRF+booth+%287%29.JPG Adam Ortlieb Product Marketing - Events I have deep event management experience, coordinating strategy, booth design, and demos, as well as planning speaking engagements and delivering presentations. I have also implemented enterprise event management technology including a mobile app, lead management tool, and streaming platform for keynote presentations and webinars. Here, I am working the booth at the NRF retail technology show. https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1747023077007-U36J5ZN43CHJQ4J3BCPM/OEM+ebook+thumb.jpg Adam Ortlieb Product Marketing https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1698019143772-QS025LGDQ4AIAHXF28VE/community+oncology+ebook+screenshot.jpg Adam Ortlieb Product Marketing - Healthcare Revenue Cycle Management (Copy) https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1698018634997-XODUWD6RLO2TZ6DUZ55G/fleet+safety+ebook+screenshot.png Adam Ortlieb Product Marketing - Commercial Fleet Safety and Compliance (Copy) https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1747022395246-C0U2QP5G8GDNXDJ3R4W2/thumb%2BK12%2Bsafety.jpg Adam Ortlieb Product Marketing - K-12 ebook https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1698019259833-DDX3GICDJAQ7IDJ3KNJ2/smartcsm+ebook+screenshot.jpg Adam Ortlieb Product Marketing - Healthcare Facility Infrastructure (Copy) https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/91dd8c21-6b5d-4a41-a284-6096acf75d5a/NRF+cropped.JPG https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/2fcf2ed9-dbc0-4bdb-9565-e52f4c35913b/mayo+screenshot+cropped.jpg https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1747608118000-SSRQWABSE8KZB54YC32I/Radiology+Partners+case+screenshot.png Adam Ortlieb Product Marketing https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1747608172143-9GAWPYBCTMLD8C8F0XMT/Palms+Imaging+case+screenshot.jpg Adam Ortlieb Product Marketing https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1747608201460-RHBR2OH7XKWBDQMY9H83/drivosity+case+study+screenshot.jpg Adam Ortlieb Product Marketing https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1747608190297-H3CT1EJOJ3NV4344GCFP/rockwood+case+screenshot.jpg Adam Ortlieb Product Marketing https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/ab788dea-ccb0-428a-afb6-b46a2f66c3f1/email+header.jpg https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/e705da7f-df93-47c5-9945-0c49e2de5d4a/20+x+20+booth+right+view+cropped.jpg https://www.adamortlieb.com/about-adam-ortlieb daily 1.0 2025-12-20 https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1575871141636-7GXKZBPYA86CVVCGR42B/home+circle+black+white+2.JPG Adam Ortlieb https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1575871141636-7GXKZBPYA86CVVCGR42B/home+circle+black+white+2.JPG Adam Ortlieb https://www.adamortlieb.com/personal daily 0.75 2025-05-19 https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1598809535737-0L5A1QC7DE7C7GVSJMC7/campbobwaldorfsign.jpg Adam Ortlieb Personal - Volunteer Mentor, Camp Bob Waldorf For seven years, I volunteered as a “sports buddy” mentor for underserved youth at this camp. I had a blast playing sports and games on Sundays with 12 and 13-year-olds. https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1598811109401-LO50RAU14FE3WBI4SSHU/facebook_1597695671988_6701221347804768100+%283%29.jpg Adam Ortlieb Personal - Maccabi Games Sometimes referred to as the Jewish Olympics, the Maccabi Games was a wonderful experience. We beat South Africa in the final to win gold. https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1598810683798-GF9WBU5HMU95AX61PQ74/FB_IMG_1597603810207+%282%29.jpg Adam Ortlieb Personal - USA Rugby When I played rugby, I was fortunate to participate with the US “B” team. Now I am an enthusiastic rugby spectator. https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1598810683798-GF9WBU5HMU95AX61PQ74/FB_IMG_1597603810207+%282%29.jpg Adam Ortlieb Personal - USA Rugby When I played rugby, I was fortunate to participate with the US “B” team. Now I am an enthusiastic rugby spectator. https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1598809535737-0L5A1QC7DE7C7GVSJMC7/campbobwaldorfsign.jpg Adam Ortlieb Personal - Volunteer Mentor, Camp Bob Waldorf For seven years I volunteered as a “sports buddy” mentor for underserved youth at this camp. I had a blast playing sports and games on Sundays with 12 and 13-year-olds. https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1598811109401-LO50RAU14FE3WBI4SSHU/facebook_1597695671988_6701221347804768100+%283%29.jpg Adam Ortlieb Personal - Maccabi Games Sometimes referred to as the Jewish Olympics, the Maccabi Games was a wonderful experience. We beat South Africa in the final to win gold. https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1599164643660-BCVRA9VQW51EZF0R4TGU/20200811_153550+%284%29.jpg Adam Ortlieb Personal - Mount Whitney Summit, 14,500' https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1599164799111-2YNEU2EUOTOLACDNKSAB/20200626_171748+%283%29.jpg Adam Ortlieb Personal - Cucamonga Peak https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1599164870379-GRCAZNR0RB72I9ZDMN0M/20200619_111340.jpg Adam Ortlieb Personal - San Gorgonio Mountain Summit https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1599165132903-284QHY998T4RKYQ880U3/20200616_094550.jpg Adam Ortlieb Personal - San Gorgonio Mountain https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1599165182045-KCR84S4LRN368BIE6TX5/iron+mountain.jpg Adam Ortlieb Personal - Iron Mountain (San Gabriel Mountains, not San Diego) https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1599165290734-NV6IMVVP4EJFAYU8WNQH/20200729_164313.jpg Adam Ortlieb Personal - San Bernadino Peak https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1599165354845-UQN4B1CKQ4FZWGTQY4NM/20200608_173709.jpg Adam Ortlieb Personal - Mount Baldy https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1599165416084-36I9UIBJYBY7ICIU13MA/20200713_150638.jpg Adam Ortlieb Personal - Mount San Jacinto Summit https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1651375039948-9Q10FPN812JMON1LEKAC/20210403_060151.jpg Adam Ortlieb Personal - Palm Springs at sunrise https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/1747613988762-PDVHT1OWV0KUPKNX400H/family.jpg Adam Ortlieb Personal - The family https://www.adamortlieb.com/product-marketing-adam-ortlieb-1 daily 0.75 2025-12-19 https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/91d57fb0-b641-4067-a287-1d0677eaf0ea/profits+cropped.jpg https://images.squarespace-cdn.com/content/v1/5de9837b97de612e2b3dc28c/a7b67689-bb0d-43b1-a108-64c09692b78c/channel+screen.jpg